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A Model for 21st Century Highways for America ’s Special Places

The Eastern Shoreway Alliance is striving to achieve official designation of the Maryland Eastern Shore segment of U.S. Rt. 301 as the Eastern Shoreway, a prototype experiential arterial that reveals and celebrates the local landscape and provides a model that may be replicated elsewhere.

For most Americans the primary experience of a place is from the road. Thus by enhancing the road experience we can create an immediate and compelling experience that teaches about the distinct character of the surrounding landscape. This instills greater public confidence and desire to define a region’s future, because people are more likely to protect what they enjoy and appreciate.

If experiential arterials prove successful on the Eastern Shore, these highways have the potential to create a new national road network of 21stt Century Highways for America’s Special Places that provide motorists with safe, efficient, and rewarding driving experiences while increasing the appreciation, and ultimately, the protection of regional landscapes.

The Eastern Shoreway will

• Offer the traveling public an opportunity to experience and learn about the qualities that make the Eastern Shore a special place;
• Encourage public and private investment to improve the visual and environmental qualities of the corridor;
• Ensure the safety of all motorists and those who maintain the road corridor; and
• Promote regional cooperation, stewardship, and appropriate economic development